Myeongdong

Located in the heart of Seoul, Myeongdong is a representative shopping district in Korea. It also houses the headquarters of banks and securities brokers, and many Western and traditional restaurants. Compared to Namdaemun and Dongdaemun Market which sell products at low prices, most shops in Myeongdong deal with mid-level price items. The main street in Myeongdong is lined with quality brand name shops, while mid-class brand name shops and no-name brand shops are located in the side alleys. Moreover, large shopping malls like Avatar or Migliore and department stores are present as well. All kinds of shops and restaurants are densely located on the main street with lanes which resemble the shape of a chess board, so it’s advisable to divide Myeongdong into a few sections in your mind and explore each section separately.

Food

All kinds of restaurants from traditional ones to Western ones are located in Myeongdong. Restaurants recommended are Myongdong Gyoja, Myeongdong Donkkas, Teumsae Rameon, and Yeongyang Center. Chungmu Gimbap, Vietnamese Noodles (Pho) and Andong Jjimdak are also popular. Coffee shops like Starbucks and Seattle’s Best and many fast food restaurants such as Burger King are located on the central street. On the street from Myeongdong to Jongno are family restaurants like T.G.I Fridays, Outback Steakhouse and Bennigans.